BASIC MARKETING: A Marketing Strategy Planning Approach Author: Amazon Prime | Language: English | ISBN:
0078028981 | Format: PDF
BASIC MARKETING: A Marketing Strategy Planning Approach Description
Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
- Hardcover: 784 pages
- Publisher: McGraw-Hill/Irwin; 19 edition (February 25, 2013)
- Language: English
- ISBN-10: 0078028981
- ISBN-13: 978-0078028984
- Product Dimensions: 11.2 x 8.7 x 1.2 inches
- Shipping Weight: 4 pounds (View shipping rates and policies)
I chose this rating because the book is not only interesting but it has plenty of pictures to illustrate learning objectives and is really easy to read and understand. It has many learning examples drawn from contemporary companies.
By K. Sexton
the book received was exactly as described. this was one of the only textbook orders this year that went well. book was in excellent condition, offered at a good price & shipping was very quick.
By Monet
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