Artist Management for the Music Business Author: Paul Allen | Language: English | ISBN:
0240815017 | Format: PDF
Artist Management for the Music Business Description
Artist Management for the Music Business provides clear in depth information on what to do as an artist manager and how to do it. The book looks at the application of classic management theory to artist management, includes profiles of successful artist managers as well as offering skill development for planning, coaching, and leading.
- Paperback: 304 pages
- Publisher: Focal Press; 2 edition (January 14, 2011)
- Language: English
- ISBN-10: 0240815017
- ISBN-13: 978-0240815015
- Product Dimensions: 9.1 x 7.4 x 0.9 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
Currently, I am managing my own music career and so I read this book because I wanted to learn what a professional manager might be expected to do for me, and also to see what I am currently failing to, in terms of managing myself. I found this book to be extremely well written, full of content, well organized and insightful. All relevant aspects of artist management are covered here, including: contracts, promotion, networking, budgetary issues, interpersonal and ethical issues and much more. For example, the author gives detailed tips on how to manage that critical meeting when pitching one's artist to that record label. I would have thought that the artist manager should try to allocate at least 30 minutes for such a critical meeting, but the author recommends only asking for 15 minutes with record label executives (and sticking to that time limit). His reasons are: 1) If you make it longer there is less chance of getting it scheduled. 2) If you only schedule 15 minutes and then stick to it, you increase your chance that label executives will be willing to meet with you in the future. He then shows how to successfully pitch your artist within that tight time frame.
As expected, this book covers all the basics, such as: how to monetize the many different revenue streams (royalties, licensing, venues, radio, online, etc), along with 3 contracts in the appendix between artist and manager, between band members, and with record label) but the real value of this book is that, after reading it, one obtains a good, clear idea of just what is involved in being an artist manager.
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