Onward: How Starbucks Fought for Its Life Without Losing Its Soul Author: | Language: English | ISBN:
B004U8IH6M | Format: EPUB
Onward: How Starbucks Fought for Its Life Without Losing Its Soul Description
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
- Audible Audio Edition
- Listening Length: 12 hours and 42 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: HighBridge Company
- Audible.com Release Date: March 29, 2011
- Whispersync for Voice: Ready
- Language: English
- ASIN: B004U8IH6M
Author, Jim Collins got it right when he said "Good-to-Great transformations don't happen without level 5 leaders at the helm, they just don't". Howard Schultz demonstrates his level 5 skills, which are a paradoxical combination of personal humility and professional will. Throughout the transformation outlined in this book, Starbucks seemed to methodically and systematically align all the elements required to not only reinvigorate the Starbucks experience, but to also plan on how to make long term changes that would significantly reduce costs and improve customer service making the company a fierce competitor once again. All of this while focusing on finding Starbucks Soul.
It has been fun to watch the company change direction and remember what made the company so great and learn how they have been able to embrace the qualities needed to rebuild their enduring greatness. The recipe seems so simple, but Howard Schultz shows us how difficult it can be to change with the times and embrace challenges such as environmental issues, political divides, and economic uncertainties all adding to the looming recession we were all about to experience. Their savvy strategies to recruit past partners who had the passion and skills to innovate and improve the in-store experience were brilliant! This was the shortest path to the customer and Howard Schultz was smart enough to surround himself with experienced passionate partners who knew how to execute with precision.
I was a former partner at Starbucks and have incredibly fond memories of the people and experiences that I feel so fortunate to have been a part of. Starbucks was and is a great company and Howard Schultz does a great job of sharing his personal journey and sharing what it means to be an entrepreneur.
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