Say It With Charts: The Executive's Guide to Visual Communication Author: See details Jessie Books Fulfilled by Amazon Sign in to turn on 1-Click ordering | Language: English | ISBN:
007136997X | Format: EPUB
Say It With Charts: The Executive's Guide to Visual Communication Description
Step-by-step guide to creating compelling, memorable presentations
A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:
* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites
- Hardcover: 225 pages
- Publisher: McGraw-Hill; 4 edition (February 22, 2001)
- Language: English
- ISBN-10: 007136997X
- ISBN-13: 978-0071369978
- Product Dimensions: 9.4 x 7.4 x 0.6 inches
- Shipping Weight: 1.3 pounds (View shipping rates and policies)
If you're interested in getting ideas on how to present ideas graphically, this is a good little book. As many other reviewers have pointed out, several of the articles were prepared by graphic designers (some by hand in fact) and not computer graphics packages. If you're looking for suggestions on how to present ideas graphically, this is perfectly fine,... even useful. However, if you're looking for information on how to prepare graphics using Excel, you're out of luck (however, there are dozens of other books that can help you). That's just not what this books is about. Instead, the book gives you several suggestions for expressing the relationship between various activities (flow charts, diagrams, etc) illustrating performance timelines (bar graphs, area graphs, etc), and other information. However, where this book really shines, is in showing you how to incorporate various illustrations into your graphics to make them truly unique and informative. The benefit of this book is in teaching you how to conceptialize and develop unique graphics -- not in telling you how to produce generic off-the-shelf graphics. I'd recommend this book, along with "Information Graphics" by Harris and "Digital Diagrams" by Bounford, to anyone interested in learning more about charts. Overall Grade: B+/A-
By Robert G. Barnwell
As an equity analyst, consultant, and communication specialist, I saw - and made - dozens of colorful presentations with the best charts that excel can draw that simply didn't work.
After the failed presentation, a consultant or analyst who knows how to get his point across will draw a simple diagram or chart on a white board that will be far more convincing and effective than the entire PowerPoint presentation.
This book is for the person who wants to get point across.
By Peter Keusgen
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