Speaking PowerPoint: The New Language of Business Author: Bruce Gabrielle | Language: English | ISBN:
B00ILD5SQE | Format: EPUB
Speaking PowerPoint: The New Language of Business Description
Create clear and convincing strategic plans, executive briefings, research reports and other boardroom-style slides.
In the first book of its kind, author Bruce Gabrielle reviews 40 years of research from fields as diverse as information design, neuroscience, cognitive science, education, advertising, graphic design and the legal profession to learn the secrets of using visual communication to powerfully influence in the boardroom.
Based on how the mind works, the MindWorks Presentation Method shows you how to create business slides that are clear, professional-looking and convincing, and can be your secret weapon for selling ideas like never before and winning in the idea marketplace.
- File Size: 31690 KB
- Print Length: 420 pages
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00ILD5SQE
- Text-to-Speech: Enabled
X-Ray:
- Lending: Enabled
- Amazon Best Sellers Rank: #113,339 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #100
in Kindle Store > Kindle eBooks > Business & Money > Skills > Running Meetings & Presentations
- #100
in Kindle Store > Kindle eBooks > Business & Money > Skills > Running Meetings & Presentations
PowerPoint and its infamous bullet points have been so abused in later years that the term "PowerPoint death" has become widespread, to the extent that some voices claim that PowerPoint is making us stupid or threatening our thinking and reasoning.
It's understandable that as a reaction some very popular books published in the last couple of years about presentations focused on creating minimalist slides, with stunning visuals and little text. These decks might be appropriate for ballroom-style presentations before large audiences expecting to be motivated and/or entertained.
However, the vast majority of presentations in the business world are boardroom-style presentations in which these design guidelines have little application. Bruce Gabrielle has written a book for the rest of us: the professionals who have to speak often in boardroom meetings before small, highly motivated audiences expecting lots of details and thorough information.
This type of "formal" presentations had been neglected and forgotten in previous literature. This book is fully oriented to people who have to create and deliver strategic plans, marketing plans, research reports, product planning decks, execution plans, program proposals and other business planning presentations.
Another differentiating feature of the book which I highly appreciated is the heavy use of results from cognitive science research to back up all its recommendations and guidelines. Whereas other books speak off the cuff, this one supports all its claims with solid evidence.
The book counts on a great number of carefully designed slides to illustrate the dos and don'ts of effective graphic communication.
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