Ultimate Guide to Google AdWords Author: Perry Marshall | Language: English | ISBN:
B008FOSH8K | Format: EPUB
Ultimate Guide to Google AdWords Description
Double Your Web Traffic - Overnight!
Whether you're brand new at AdWords or 7-year veteran, The Ultimate Guide to Google AdWords will decisively advance your game in 2 hours or less.
Google gets searched more than 1 billion times every day--creating an unbelievable opportunity to get your business in front of thousands every minute...IF you know what you're doing.
Google
AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
Discover how to build an aggressive , streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as readable, or relevant in it's coverage of today's fastest, most powerful advertising medium.
* Pay only for leads, signups or sales rather than just clicks
* Connect Google ads to social media
* Use Google's Conversion Optimizer function to it's fullest
* Best practices for using Google's Display Network
* Know the latest information on "relevance" and how to keep Quality Scores high
* Build a powerful, streamlined campaign from scratch
* Develop high quality keyword lists
* Write killer advertising and website copy that gets clicks
* Get your ads in front of the best audience possible
* Keep your ads showing up with high quality scores
* Triple your traffic with Google's Display Network
* Earn high rankings in Google's organic search results
* Slash your bid prices
* Gain more conversions and sales
* Avoid costly mistakes made by all Google advertisers
* Determine what's working with Google's conversion tracking
Unstoppable Forces Will Either Propel You to Victory or Bury You on Page 2-3-4 of Google's Search Results.
You Either Win or Lose. Things aren't getting any easier out there. Which is why we're introducing a new weapon for winning the war on the right side of the page: The Ultimate Guide to Google AdWords.
Record numbers of people are coming to the web to do business. As the offline economy stumbles and falters, as politicians promise helpless, ineffective solutions, the Internet continues to heat up.
Never before has being at the bottom of the AdWords heap been so expensive or cost you more time than it does right now.
And:
Never before have so many people been trying to climb to the top of the AdWords heap!
Staying at the front of the Google AdWords wavefront is critical to the continued success of your business. If your rival gains the upper hand, the long-term consequences may be grave.
When you prevail, the benefits of dominating a market continue to earn compound interest.
Market Dominators still control their own destiny and still make the majority of the profits.
Even in the present crunch, it is still possible to prosper. If you are going to prosper this year.... Prepare for battle.
If getting visitors to your site via Google AdWords is oxygen for your business (even if you're doing comfortably well), don't you even think about resting on your laurels, because somebody is hungry to take what's yours.
If you stumble even for a minute, dozens of competitors are positioned to pounce.
When you're #1 in your market, you get the best customers, the best opportunities, and the best defense against competition. "The Winner Takes All."And the winner is you.
- File Size: 6628 KB
- Print Length: 352 pages
- Publisher: Entrepreneur Press; Third Edition edition (June 1, 2012)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B008FOSH8K
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #31,875 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #12
in Books > Computers & Technology > Home Computing & How-to > Online Searching - #17
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising - #21
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Web Marketing
- #12
in Books > Computers & Technology > Home Computing & How-to > Online Searching - #17
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising - #21
in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Web Marketing
Late last week I posted a note on Perry Marshall's Facebook page letting him know what I got from a previous version of this book. He asked me to share here. I don't normally post Amazon reviews, but based on what this book has been worth to me over the past few years, I thought it would only be right to make an exception.
I had the first edition of the Ultimate Guide To Google AdWords at a previous job. When I took over their AdWords, we were spending about $30k a month to get $30k a month in sales. Using many of the techniques outlined in this book, I was able to drop the spending to around $10k - $15k per month. Sales went up, ranging between $30k and $45k per month. The spread there, from a little investment in this book, was as much as $30-$35k per month in profits. And I really just scratched the surface in what I implemented out of the book. Sure, it wasn't all this book (the FTC wants you to know this). I did a lot of work to make it happen. And I was studying a lot of marketing stuff at the time (still do, all the time). But the specific techniques in this book played a huge part in the increased profits. Granted, that wasn't all my money, but it did help me more than double my personal compensation over about 5 years in that job.
I've also used the techniques from Perry's book in my own projects. The numbers are smaller, but I consistently get a 2- or 3-to-1 return on advertising investment in AdWords. Without the info I got from Perry and Bryan in this book, it'd probably be a lot smaller, even negative. I've set up campaigns years ago that still generate as much as a couple hundred in sales a month without any work on my part.
This is the best book on AdWords, period.
Not only that, it's a dang good book on Internet Marketing.
Ultimate Guide to Google AdWords Preview
Link
Please Wait...