White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design Author: Kim Golombisky | Language: English | ISBN:
B00EVWIHDK | Format: EPUB
White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design Description
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work
- File Size: 30274 KB
- Print Length: 312 pages
- Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
- Publisher: Focal Press; 2 edition (March 20, 2013)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00EVWIHDK
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #193,864 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
White space within a design is a bit like a pause in a conversation - it need not be a bad thing, yet it is just one element in a larger being that is often overlooked or misunderstood.
This book takes a professional look at design, whether for traditional media such as brochures or for more modern media such as the web. The aim is for the beginner (or more experienced person who doesn't mind refreshing their knowledge) to learn about the concepts and practices necessary for producing effective visual communications. It might challenge your perceptions or be viewed as formulaic, fairly obvious stuff. Only you might really know...
Unfortunately this reviewer was put on the back foot straight away when opening the book and noticing the table of contents was presented in that oh-so-trendy-but-overused manner of using solely lower case characters. it is unclear whether this was deliberate as the issue was compounded by using different font styles and weights, making it look very strange in the process (sic). It only needed comic sans and a few smiley faces to add the metaphorical icing to the cake.
Fortunately the sheer wealth of detailed, considered and thought-provoking material on offer drew this reviewer in. This book carefully, or should that be cleverly, works on many levels meaning that the professional who (allegedly) knows it all need not feel talked down to and neither does the relative beginner need to feel that everything is swooshing over their head. It is unfortunate that the title of this book might restrict its possible audience as it is not really something that conveys just how thorough this book is!
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