Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer Author: | Language: English | ISBN:
B00A2AU5RQ | Format: EPUB
Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer Description
The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce - a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success.
From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers". Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders - the sometimes reckless and always boisterous Busch family of St. Louis, Missouri - it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death.
This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.
- Audible Audio Edition
- Listening Length: 12 hours and 12 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: HarperAudio
- Audible.com Release Date: November 6, 2012
- Whispersync for Voice: Ready
- Language: English
- ASIN: B00A2AU5RQ
Wow - I never thought I would say a book about Anheuser-Busch brewing history would be a page turner but I'm happily wrong. The story hits on all cylinders in my opinion. Yes, it's a story filled with scandal about a really colorful family. But it's more than that. It talks to what I think is wrong with today's corporate culture as well. How businesses in this country started out good but have become corrupted over the years. Through the good and bad, the Busch family played a major part in the American business landscape. It was great to see the whole story unfold and tough to see the kingdom come down in the end. Bill does a great job of setting the table and keeping your interest throughout the book. I'm not kidding when I say you won't want to put this down.
By Sean MacMillan
I live in the metropolitan St. Louis area and the Busch family is part of the culture and history here. I found this book to be intriguing and a bit sad as well. Money really cannot buy you happiness and this book tells the family's tragic story. Well written and engrossing. I literally could not put it down.
By Susan K. Schnirring
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