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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery

Author: Sam Calagione | Language: English | ISBN: B004GB15X0 | Format: PDF

Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery Description

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

• Updated to offer a more complete look at what it takes to keep a small business booming
• An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
• Shows how to use social media to reach new customers and grow a business

For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

• Product Details
• Table of Contents
• Reviews

• File Size: 1061 KB
• Print Length: 312 pages
• Publisher: Wiley; 2 edition (January 26, 2011)
• Sold by: Amazon Digital Services, Inc.
  
• Language: English
• ASIN: B004GB15X0
• Text-to-Speech: Enabled
• X-Ray:
  Not Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #39,470 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • #30
    in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Small Business
  • #32
    in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Starting a Business
  • #35
    in Kindle Store > Kindle eBooks > Business & Money > Biography & History > Company Histories
• #30
  in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Small Business
• #32
  in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Starting a Business
• #35
  in Kindle Store > Kindle eBooks > Business & Money > Biography & History > Company Histories

In this reviewers humble opinion, this book is a rather fun overview of the founding and growing of Dogfish Head brewery. Though I did somewhat enjoy Sam's writing style and some of the witty stories, the book never really leans completely towards being either a true recipe for building a successful business or a fun and lighthearted read about the good and bad times of opening his own business. Instead this book lands somewhere in between.

I would say that those individuals with experience in opening a business, or having a college background in business or management would find the contents rather uninformative. It reads like a very beginner book for those who have thought about opening a business but have never really studied up on the subject. Unfortunately those individuals to whom this book is targeted, are the most likely to fail in opening a business. Reading this might open their eyes to much of the unseen costs and time put in to start up.

The book mainly centers around Sam's personal beliefs. It never really delves deeply into subjects such as licensing, raising startup capital, insurance, liabilities, theft, and planning. Instead he briefly touches on these subjects and then discusses his own personal beliefs and opinions on the subjects. "I think I did great because I had great people" or "Make sure to take some time off, I find that it really helps me creatively". Good words of advice, but not what I am looking for as a major source of information for opening a business.

I do love the craft brewery market, and this does contain some fun stories (though not enough in my opinion) so that is why it gets 3 stars.

Though I did find some anecdotes interesting, I think there are much better business texts out there that one should use as a guideline for opening a business, this is just one book that can be added to a collection of the many books you can and SHOULD read before starting a business.

By Christopher Barrett
TOP 500 REVIEWER VINE VOICE

I really liked reading the book and am a pretty big dogfish head fan. When I looked into this book I thought it would be more of a outline and a guide book on opening a brewery than anecdotal tales from Sam. If you are looking for a book to help you figure out what you need to be a successful brewery than I would recommend you look for another book. If you are just looking for a book that tells you stories on some of the weirder hurdles that dogfish head had to contend with or just some more knowledge on dogfish head ideology and guidelines then this is your book.

By Cory

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