Business Model You: A One-Page Method For Reinventing Your Career Author: Alexander Osterwalder | Language: English | ISBN:
B00AB12TEI | Format: EPUB
Business Model You: A One-Page Method For Reinventing Your Career Description
A one-page tool to reinvent yourself and your careerThe global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique.
This book shows readers how to:
- Understand business model thinking and diagram their current personal business model
- Understand the value of their skills in the marketplace and define their purpose
- Articulate a vision for change
- Create a new personal business model harmonized with that vision, and most important, test and implement the new model
When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
- File Size: 4688 KB
- Print Length: 264 pages
- Publisher: Wiley; 1 edition (August 28, 2012)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00AB12TEI
- Text-to-Speech: Enabled
X-Ray:
- Lending: Enabled
- Amazon Best Sellers Rank: #21,200 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #29
in Kindle Store > Kindle eBooks > Business & Money > Job Hunting & Careers > Career Guides
- #29
in Kindle Store > Kindle eBooks > Business & Money > Job Hunting & Careers > Career Guides
Business Model Generation has been useful for me as a business consultant because I could easily communicate the "story" of any business a client who might be considering changing or buying it. When the community was asked if we wanted to participate in a project to apply this tool to individuals, I readily agreed.
I was expecting to be discussing the mechanics of things like defining Customer Segments for an individual as opposed to an organization. Yes we did that. Every organization has customers or they wouldn't exist. It's typical to start an organizational business model here. But people exist without customers, so where would we base an individual's model? Really interesting stuff; but not yet life changing.
Then the development of Business Model YOU totally surprised me when it began to take a Spiritual (not Religious) turn. Something is Spiritual in my life if it has personal meaning to me. That meaning started to surface when we considered every Business Model to be a kind of blueprint; and agreed that every blueprint is created by an architect to achieve some purpose. To really architect a Business Model for your career, there needs to be some understanding to of your life's purpose.
Suddenly finding, communicating, and creating attractive values for customers became simple compared to finding values that relate my career to my personal purpose. This is really hard work and Tim Clark, the book's author, never tried to dance around it. With surprising simplicity, he took us beyond the modeling world and into ways of looking at our careers as a fulfillment of our personal purposes.
I then realized this is what my clients really wanted when looking at a business.
People drifting from job to job may soon realize that they've visited the same crossroads too many times. Changing careers is tough, but some job seekers may be tired of compromises which would only lead to the same suboptimal choices they've experienced in the past. While others may seek to become just employable, these rare and brave souls seek to be remarkable and relevant.
The truth is that they already are. We all are, in fact. And now, there's a way to tap into that greatness and bring it into the present.
In the spirit of Alexander Osterwalder's successful book Business Model Generation (BMG), Tim Clark (who was also BMG's editor) has written Business Model You: A One Page Method for Reinventing Your Career. Clark shows that you can use the same business model thinking from BMG to unearth your greatest strengths, talents, and interests, and then paint them onto a powerful blueprint.
Business Model You was co-created between 328 entrepreneurial minds spread out over 43 countries. The book is a beautifully designed and succinctly written journey replete with each contributor's diverse experiences and insight. The common theme is that everyone involved in producing the book struggled, but ultimately succeeded, in reinventing themselves. Their stories will help you create your personal business model.
What's a business model? In short, it's "the logic by which any organization sustains itself financially." Likewise, the Business Model "canvas" is a structured but simple visual technique which shows how the nine most important components of any business model fit and flow together. First, the original canvas is introduced for enterprises before being translated to the world of the individual.
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